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Why Become an Underwriter?

It’s smart marketing! Public radio listeners have higher incomes, are better educated and are far more likely to be heads of households – the very people most business want to reach! And WFSS listeners really listen. They know who the underwriters are and support them.

Underwriting on WFSS 91.9 FM places your business or organization in a unique position by separating your name from the clutter inherent in commercial advertising. Furthermore, WFSS allows you the freedom to select the program that will most effectively target the segment of the market you wish to reach. When asked to name companies that support NPR, the majority of listeners recall at least one.

WFSS’s covers thirteen counties in southeastern North Carolina which include Fayetteville, Ft. Bragg, Lumberton, Elizabethtown, Dunn, Clinton, Sanford, Raleigh, Pinehurst and Goldsboro. Please see our coverage map for more details.

Benefits of Underwriting

An effective complement to ongoing advertising, public relations, and marketing communications campaign

A distinctive alternative to commercial advertising that will enhance your corporate image, product positioning and public awareness

Association with WFSS programming strengthens public perception of your company’s commitment to the community and the quality of its products and services.

Seventy percent of public radio’s listeners say that a company’s support of public radio has a positive influence on their decision to purchase that company’s products and services.

Station Profile

Broadcast Power at 100,000 watts

Broadcast to 13 counties throughout the North Carolina Sandhills

WFSS is an affiliate of National Public Radio (NPR) and provides local news and information, jazz, African, Latin, and Gospel music

Web-streaming around the world via www.wfss.org

Largest supporter of non-profit organizations in the Sandhills

We can develop a specific underwriting plan for you that includes sponsorship of an event, program, or fundraising premium.

In cooperation with the policies and practices of our licensee, WFSS does not accept or broadcast underwriting or public service announcements from political organizations, nor does it accept a message advocating a position with respect to a controversial issue, a political party or a candidate for office. WFSS reserves the right to determine that an underwriter or the content of a proposed announcement are inconsistent with the station’s mission or would undermine community support for the station. In these cases, such sponsorships or requests may be declined.

For more information please call: Omega Jones at 910-672-2029, or email her at mjones63@uncfsu.edu.

WFSS 91.9 FM Public Radio Station, 1200 Murchison Road, Fayetteville, NC 28301
Phone: 910-672-2650 Fax: 910-672-1964