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David Brancaccio
Marketplace
David Brancaccio has a knack for telling a
story. It is no wonder, then, that the foreign correspondent and broadcast
reporter has put his talent to work as host/senior editor of Marketplace,
the half-hour business and finance magazine program produced by the
University of Southern California and distributed nationwide by PRI Public
Radio International. Brancaccio, 39, began his broadcasting career in
Maine, where he served as newscaster, reporter and announcer for
Waterville's WTVL-AM/FM for six years.
Since then, Brancaccio has gained experience in several major markets,
including newscasting and reporting positions at KQED-FM, San Francisco,
and WASH-FM, Washington, D.C. In addition to these staff positions he did
freelance reporting assignments for Marketplace, National Public Radio,
Monitor Radio, Calnet and Voice of America. During his three years at KQED,
Brancaccio caught the ear of Marketplace's International Editor George
Lewinski, based in San Francisco, who, with the support of Marketplace
Executive Producer Jim Russell, ultimately offered him a freelance
assignment: to set up and maintain an informal news bureau in London. The
bureau soon became a full-fledged operation.
Brancaccio served as London bureau chief for three years before being
promoted to his current position in September, 1993. In addition to daily
reporting, his London assignments included coordinating Marketplace's
editorial relationship with the Economist Magazine, which gives
Marketplace access to the periodical's editors and writers. During his
three years of reporting for Marketplace and Monitor Radio programs,
Brancaccio was able to describe, with empathy, the story of Europe's rocky
path toward economic and political union.
In addition to his reports on the battles over the Maastricht Treaty, he
rode the gauntlet with British truck drivers, under attack from French
farmers who were protesting the low price of British meat; reported on
British consumers' attempt to take advantage of the single European market
by importing liquor and cigarettes cheaply from neighboring countries;
covered historic losses at Lloyds of London insurance market; described
the effect of BCCI's collapse on Asian businesses in Britain; and
documented Eastern Europe's bid to become part of the European Community.
"Brancaccio's international reporting and considerable travel
overseas give him the kind of global perspective on news that the
Marketplace host must have," noted Marketplace Productions General
Manager, Jim Russell. "And the fact that most of his broadcasting
experience is station-based means he has an ability to understand and
empathize with the needs and interests of the public radio stations which
broadcast Marketplace." "He is an exceptional writer and radio
producer who has a 'feel' for Marketplace's special contemporary approach
to business," adds Russell.
Brancaccio received his Bachelor's degree in history and African studies
from Wesleyan University, Middletown, Connecticut. He received his
Master's degree in journalism from Stanford University, where he also
taught a graduate-level course in broadcast news writing. The son of a
Colby College English professor, Brancaccio also had the experience of
attending schools in Italy, Madagascar and Ghana. He speaks French and
some German and Italian. David recently completed his first book, Squandering
Aimlessly.
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